The new Benefit Roller Lash Mascara* is the latest addition to Benefits makeup range & it will sit alongside their two already very popular Mascaras, They’re Real & Bad Gal. I was always more of a Bad Gal fan, They’re real was a little too crispy on my lashes & it didn’t separate them enough. Now on to Roller Lash which has been a long time in the development & I think its safe to say they have a fabulous mascara on their hands. As you would expect from Benefit the packaging is fun, girly & very cute, but the product itself lives up to expectations.
I went along to the launch event in Manchester in the cutest pink lorry which Benefit had converted into a retro hair salon. It was so much fun & the Benebabes where so sweet. We learnt all about this new release whilst eating cupcakes & drinking Champagne (of course!).
The formula isn’t going to crisp up your lashes or clump – NO CLUMPING AT ALL – hallelujah I hate my lashes to look clumpy & messy. Roller Lash grips your lashes with their fancy new brush which has tiny hooks with which you hook & roll the brush up your lashes. Simple & effective, it coats each individual lash so you get thick separated fluttery lashes that look so long and fluttery. I have been using it everyday for a week and really like the effect, my lashes feel soft & bouncy.
This mascara has been formulated so it holds a curl & I would say it does a good job at that, better than the other two Benefit Mascaras. It lifts the lashes & helps make your eyes look open & wide awake (just what I need). I wouldn’t say get rid of the eyelash curlers but why not use them to add even more curl.
So for me this new release is a bit of an all rounder & I even picked up a copy of Elle magazine to get my free deluxe sample so I have a back up. It was just too cute to pass up. If you haven’t already then make sure you get this months Elle before it sells out as Roller Lash isn’t available to purchase in stores until March & will retail at £19.50.
Products that are marked with an * have either been sent to me for my consideration or I’ve received at events. I’m under no obligation to review them on my blog. However if I do, the reviews are 100% my own.
Love your post! The event looks so cute 🙂 I am definitely looking forward to this mascara after reading your review! Your eyelashes look so long and gorgeous xx
Lauren | shynature.blogspot.co.uk
Thanks Lauren, hope you’re loving the mascara too
Lovely pictures vicky, heard and read some great reviews about this new mascara, it looks fab on your eye to really curly…
Thanks Laura, it really is a great mascara
This mascara does look good, I have to admit. One of the magazines (possibly Elle) are giving one away as a freebie, but I didn’t pick it up in the end. I think I definitely will have to try it! x
ELEANORMAES
It sounds pretty good, I was tempted to pick up Elle magazine for the free sample but after They’re Real irritated my eyes I don’t think I will xo
I didn’t like They’re Real at all. It left my lashes so crispy. Roller Lash is 100% better
Looks like a great event! I’m loving the new Roller Lash 🙂
Its a great mascara & I think its Benefits best mascara yet
Ooh now this looks so good on you! I love how my lashes look after using it and it is totally in a different world from They’re Real, and it doesn’t irritate my eyes either, yay!!
Anoushka xx http://www.Anoushkaloves.com
Thanks lovely. Its a fab mascara & it doesn’t feel crispy on my lashes & it doesn’t clump either so it gets 2 thumbs up from me
The event looks so much fun! I’m in love with this mascara and ive only been using it a few days haha!
xprincessjas | ♥
It was a lot of fun. Its such a fab mascara, so pleased you like it too
Oh the event looks amazing – so jealous! I picked up the sample from Elle Magazine and im really enjoying it so far. I do love They’re Real its one of my favourite mascaras but i really like how this is completely different to that but still amazing.. Definitely need to get my hands on the full size at some point!
Natalie xx
I have used it everyday for the past week & I am loving it.
I’m going to try this tomorrow, hoping I get good results too!! xx
Ramblings of a Beauty Bird | Beauty Blog
Let me know how you get on. I love it so far
I picked up a sample of this the other day and I like it more than They’re Real which was just too wet a formulation for me and ended up going everywhere. I’m still making my mind up but it does seem pretty good x
http://rainbowcrush.com
I hated They’re Real, but Roller Lash has redeemed Benefit mascaras for me. One coat is so impressive isn’t it?
Ting | The Ting Thing