I’m sure most of you are aware that e.l.f cosmetics opened their first European Store in the lovely city of Cardiff. It opened its doors on the 24th October and it sounds like it is going to be a huge success. I’m planning a road trip from Manchester to Cardiff so I can visit and stock up on all my favourite products.

In America e.l.f has been available in stores for a few years but in the UK we’ve had to get our e.l.f fix by ordering online & that has been a pain when wanting to see what the product colours are like as their online swatches have been known to be quite questionable. Now they have an amazing swanky new store so we can see what their products are like in the flesh.

I thought I would share with you a few of my favourite e.l.f products. It took me a while to narrow it down as they have so many products I enjoy using.

e.l.f’s Baked Blushes and Bronzers are amongst my all time favourites i have one of each in this post. They add a hint of glow and are also great as a highlighter. The two I like are pinktastic and maui I have a few more in my collection but I use those two most often. £3.75 for 6g

Their Baked Eyeshadows are also so pigmented and easy to blend, I have been using this beautiful dark brown shade called bark a lot and really want to buy a few more colours. They have 6 shades and are £3.75 each for 3.5g

Their Eyelid Primer in Sheer is a complete bargain and I have repurchased this so many times. It is a great base for shadow and just neutralises the colour on my eyelid and makes them look less red and evens out the colour. It helps keep my shadow on & my lids are alot less oily when I use this. This comes in 4 shades and is only £1.50 for 5ml.

e.l.f Contouring Blush and Bronzer Powder This is a great compact. I have used this when I go on holiday as yuou get both products in a good size compact and It has a great mirror. I have heard this be compared to NARS Laguna and Orgasm. I have never tried Laguna but I must say it is a quite a good dupe for Orgasm, the only difference is the elf blush isn’t as easy to blend. The blush in this is a lovely light peach with a hint of shimmer and the bronzer is a pigmented medium brown with a slight gold tint. I always recommend this dupe to people. £3.75 for 8g

These mineral eyeshadows from e.l.f are the only mineral makeup I have, I’ve used some in the past but find it messy and hard to keep in the pot. But these shadows are what I kept hold of as I really like the way they blend and they are pigmented and quite buildable. I have a few shades and like them all. The one in the photo is called Temptress. These come in 28 shades for only £3.00 each, such good value.

My beloved e.l.f Kabuki Brush is one of my most used brushes. I take it everywhere & use it for powder, blush, bronzer it is fab for travel and its so small & compact. It has never shed its bristles all over my face and washes really nicely. I should buy a second one of these as I use it every single day. £6.00

I seem to have an addiction to chubby lip crayons and this pretty pink one from e.l.f is a really good purse friendly one. It is in the shade Pink Umbrella’s and would say it’s a nice peach toned pink. It doesn’t have any shimmer and makes my lips look healthy and have a hint of colour. It is a twist up style so no sharpening needed. These lip gloss sticks aren’t long wearing but are fun and so easy to apply and nice to wear. £2.50 for 2.8g

What are your favourite products from e.l.f and do you plan on visiting their new Cardiff store