These are the new Lip Magnets* from Giorgio Armani Beauty and boy are they pigmented! I have four out of the 18 shades available and I am so pleased with the colours I have. These new liquid lip colours are inspired by two of Giorgio Armani Beauty’s most iconic products – the Maestro Fusion Makeup and the Lip Maestro Velvet Lip Colour They have combined incredible colour intensity with an ultra-thin formula and they’ve created a range of rich, pigmented and ultra long-wearing matte lip colours. I am seriously impressed.

As with all Armani Beauty products these feel luxurious and are packaged in the with the iconic red lids with the Giorgio Armani Beauty logo in gold, I like that you can see the shades through the glass packaging, it makes picking a colour that much easier. The applicator has been developed by Armani exclusively for the Lip Magnets and they are calling it the Calligraphic Applicator. It gives you great control and precision to apply just the perfect amount of colour.

These liquid lip colours apply with ease and feel incredibly comfortable on the lips, the weightless formulation which is a combination of water, oils and pigments means that it fuses to your lips giving you that highly concentrated colour. The water gradually evaporates allowing the oils to deliver a rich, intense colour that is also 4 times thinner than a liquid lip colour.

Once these are on the lips the colour remains intense for hours and they just do not budge or transfer. I was shocked when I looked in the mirror after drinking & eating & my lip colour was still very much in place. I like that they apply quite fluid but dry down to be beautifully matte.

The Lip Magnets are available in 18 beautiful shades, everything from pretty pinks to softer nudes and of course a classic vibrant red. I have 4 shades and they’re a good cross-section of shades

Second Skin – This is a very pretty nude pink and this has become my everyday colour. It’s so easy to wear and looks fresh on the lips.

Front Row – This is deeper plum shade but it’s not too dark on the lips, this initially applied a little patchy but nothing a second coat didn’t fix. Its a great option for Autumn

Maharajah – This is one very bright, intense pink and it’s beautiful. The colour is bold with one swipe and looks so vivid and bright on the lips

Hollywood – This is a pretty orange toned red and it looks so vibrant and classic on the lips

Matte lipstick stains are nothing new and almost all brands have released their version but these Armani Lip Magnets feel different on the lips, more natural, less drying and like I said they have serious longevity. I know they’re at the top end of anyone’s budget but if you like to wear a matte lip and are looking to invest in one that is great quality, luxurious and won’t need reapplying for hours.

If you’re able to get to a counter then I urge you to pop down and swatch these, I think you will fall in love with the formula and the colour selection too.

Giorgio Armani Lip Magnets* are out now exclusively at Selfridges £27 each and launch Nationwide from 26th October

* PR Sample