If you’re like me you have been waiting patiently for years for Sephora to open in the UK. I’ve always felt disappointed that there isn’t a shop that caters to ALL of my beauty & makeup needs. Well, now there is. Let me introduce you to Indulge Beauty. Indulge Beauty is beauty heaven and they not only have an incredible beauty shop in Westfield Stratford City, they also have an online store too so you can shop till your heart’s content.

At Indulge Beauty, our mission is to empower you when it comes to beauty and grooming – leaving it all in your hands. We aim to redefine the industry so you feel good about how you shop, feel and look – confidence to show the world the real you. We recognise that so much of the beauty out there seems prescriptive, encouraged by sales targets and commission schemes. Instead, everything from our products, services and expertise is informed by you. We’re here to revolutionise the industry and the way you shop for your beauty.

With over 120 brands to pick from Indulge Beauty cater for both men and women and stock a carefully curated selection of the world’s best beauty, makeup, fragrance and grooming brands. These brands include Make Up Forever, The Ordinary, NIOD, Beauty Blender and Sachajuan. So get excited because there is a new beauty destination and they are very customer focused rather than sales or target lead. So you can shop without being harassed, which is bliss.

The lovely people at Indulge Beauty kindly sent me a small selection of the products they sell. I was so excited to see some very sought after brands and quite a few products I’ve wanted to try for ages, It is always fun when a new beauty store opens its doors, especially when they stock such exciting products.

Indulge Beauty stock a number of brands that I had heard of but up till now not had the chance to try and these include, Beauty Blender, Sachajuan, Verso and Skin Laundry. So I had to give them a whirl first.

Beauty Blender

The award-winning, non-disposable, high-definition cosmetic sponge in pink (cute colour), I can’t believe I have never tried it especially as it’s has a six-time Allure Best of Beauty award winner. This applies makeup with ease and so evenly. I hardly used any product as it blended it out so effortlessly giving my skin a lovely natural, soft-focus finish. I am completely sold on a makeup sponge now, there is no easier way to get such a flawless finish. Love it!

Sachajuan Ocean Mist

I have heard a lot of positive reviews about this brand and this salt spray couldn’t have been a more perfect introduction to the brand.  I’m that girl that longs to have salty beachy looking hair but you will never get me in the sea in the UK – it is FREEZING! So a salt spray will have to help me fake that effortless beach look. It is lightweight and doesn’t give your hair that crispy feeling nor does it look greasy – it adds both texture and volume and holds your beach tousled hair in place. This is going to be great for Summer in Cornwall!

Lord & Berry Crayon Lipstick

This crayon style lipstick is a gorgeous bold orange toned red, the formula is creamy and very pigmented. I have tried a few Lord & Berry lip products over the years and always think just how overlooked this brand is. Their products are amazing quality and last really well on the lips. Red isn’t my go-to colour but it is always handy to have a good red in your collection and this fits the bill perfectly.

Urban Decay All Nighter Setting Spray

This makeup setting spray from Urban Decay is such a cult product. From makeup artists to beauty editors this product gets a lot of love. I have been through a few bottles over the years and have to say I like the packaging update, the black and purple design looks a lot more swish compared to the old white bottles which got so dirty with makeup. This product is a foolproof way of ensuring your makeup looks amazing and stays put throughout the night. This mini bottle is adorable and will fit perfectly in my travel makeup bag.

Skin Laundry Neck & Chest Mask

Well now I am a pro at using sheet masks for my face (and love them) but I have never used a neck & chest mask, have you? It felt a little odd at first and was tricky to apply but once I had figured it out it felt relaxing and it made me realise I don’t pay this area enough attention. I need to make sure I apply my skincare right down my neck and chest and I would use this mask again, it was a nice addition to my pamper routine. This mask is Enriched with natural nutrients and 19 skin conditioning extracts. Leaves skin noticeably refreshed and restored. Improves skin smoothness, and firmness.

I’m going to work my way through trying and testing all the products in this box, make sure you check out Indulge Beauty either in their store at Westfield Stratford City or online at www.indulgebeauty.com and let me know what you think, or if you do a cheeky order let me know what products you treated yourself to.

*This post contains PR samples